I have finally decided on the font for my logo, I feel it is such an important part of this task as it is going to set my branding for myself as a photographer and my business potentially for the rest of my life, so after some careful consideration I have chosen one, here are the 3 finals:
The first example was my original choice because it is the most plain of the handwritten styles. But I felt that it was too plain. The second example although I like it a lot I felt that it was to ‘cartoony’ and does not fit the style that I want to create for myself. The third example is my final logo design.
Why have I chosen a hand written typeface? I have chosen a handwritten typeface for my logo for a few reasons. I feel that my logo must be exactly what I want it to be to represent me, as a business/free lance photographer. And after looking through many different fonts and styles all the ones that stood out to me where handwritten ones and so after narrowing them all down I have chosen this one. Every letter is easy to read, and unlike the first example I particularly like the way the font is different thinknesses depending on if the stroke is horizontal or vertical. I feel that this handwritten stlye of font suits me because my photographic work is mostly fine art photography and that this suits this genre perfectly. I did not want any illustrations or symbols to show that i am a photographer (like a little camera icon) so I have chosen the word ‘photography’ as it is then explained exactly what I do.
To make my logo design so that it can be used over and over again and easily dropped on to another design such as a business card or similar I have made my logo a transparency at 300dpi. This is a large size because it means that I can always resize it to fit a small space and I know it will be good enough resolution for anything else I will need to use it for in the future.
Now once I have designed the logo the next most important design choice is choosing a typeface for my naviagation bar that suits the logo and feel of the website. Below is a example of what I have chosen, please note that the size’s of the words are not to scale of what will be used in the final website design.
I searched through many, many different fonts to find one for the navigation, and although i liked a lot of them this task was about finding one that went with my logo. This means it couldn’t detract from the logo, e.g. be more eye catching. I knew I wanted something simple and very easy to read, but I wanted something a little more detailed that regular styles such as Times, Ariel, Georgia, Veranda etc. So I have decided on this one called Fertigo Pro. I am very happy with it as its super easy to read and also having done some tests I know it works well to be used as above, in lowercase but also in all capitol letters. To keep consistency throughout my website I will be using this typeface for the titles of my photographs.
The example below shows my website at its current stage in Photoshop design, I have entered all the elements that I am going to include, this is the home page. I have also added my social media icons, as these are vital to stay linked up with many different websites and to stay connected to the WWW. I have chosen a simple grey as i felt that any colour would draw attention away from my photograph/hero image.
So far I am very happy with my website designs and my next step is to locate all my photographs that I want on my website. Please note that the only thing about this example that is currently incorrect is the navigation, I have put ‘project 1’ & ‘project 2’ as a example but really it will have the title of a project that I will have included for example ‘abandoned chalets’. So I am going to decide upon which projects and photographs to use, and what genre or project they are in, then I can complete the navigation with the correct words. Then I am going to save all the photographs for web in Photoshop so that they are all of a correct size to use.